Welcome to the Hive, Risely AI.
Shahryar, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Risely AI is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US Title IV college mapped, the 2,400 that look like your best customers, and three campaigns we'd run for Risely in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Risely AI.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a budget-cycle-driven purchase, and a small team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 900 to 1,500 more of your best customers?
You already have the dream ones: the colleges that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 900 to 1,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Arizona Online (University of Arizona)32x increase in proactive outreach volume in 8 weeks
- The New School of Architecture + Design (NSAD)248% increase in net enrollments despite 65% staff cuts
- Westmont College4x more prospect research capacity without adding headcount
Every cell is a college.
Every US college and university sits in IPEDS with enrollment, Carnegie classification, and the names of the provosts, VPs and registrars who sign. We build the list from that, enrich the buyers, and time the sends to the academic budget calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 5,916 US colleges and reach out when the right signal shows up, so Risely is the first name a provost thinks of when campus systems integration comes up.
- New provost or VP of EnrollmentTrustee board minutes and press releases. New leaders reset the admissions and retention stack in year one.
- SIS or CRM replacement RFP postedState procurement portals and higher-ed IT news list open bids with award dates.
- Enrollment decline in IPEDS filingPublic Fall enrollment data. A multi-year drop puts retention tools on the cabinet agenda.
- Negative financial outlook from a rating agencyMoody's and Fitch publish outlooks citing tuition dependency, which forces efficiency spending.
- VP Student Success or Chief Data Officer job postingA college hiring for this role is about to buy the systems that role needs.
- Conference rostersEDUCAUSE, AACRAO, NACAC. Anyone registered is already shopping for campus systems.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from IPEDS, Carnegie Classifications, and accreditor self-study calendars. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Shahryar, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.